Role: Website Manager, UX/UI Consultant, Content Strategist
Client: WiseTrips
Platform: WordPress
Scope: Full-site optimization, UX redesign, and strategic content writing for a tour booking website.
🧭 Project Summary
WiseTrips is a travel and tourism website focused on helping users explore global destinations and easily book curated tour packages. The site offers multi-country travel deals, destination galleries, and editorial content to inspire and guide travelers.
The project goal was to transform an underdeveloped site into a credible, conversion-ready travel platform through structured content, improved UX flow, and consistent maintenance.
✅ Key Contributions
1. Website Management & Cleanup
- Reorganized sections to streamline layout and remove unnecessary repetition.
- Replaced placeholder items like “Feature Item 1” and duplicate blog entries with proper structure and ready-to-use templates.
- Adjusted global styles for typography, spacing, and image alignment across mobile and desktop views.
2. Content Writing & Optimization
- Crafted conversion-oriented microcopy throughout the homepage and service sections.
- Rewrote vague calls-to-action (e.g., “Discover Place”) to clear prompts like “Explore Top Destinations” and “Book Now to Save 50%.”
- Refined blog article summaries and headlines for SEO and reader engagement.
- Updated tour package descriptions to highlight real user benefits, such as local guides, discounted pricing, and quick booking processes.
3. UX/UI Enhancements
- Restructured hero section to focus on core offers and user flow: “Watch Video”, “Book Now”, “View Packages.”
- Consolidated duplicate elements and improved visual hierarchy using cleaner grid alignment and stronger button visibility.
- Simplified navigation and footer, reducing redundant links and improving clarity.
🔍 UX Improvements at a Glance
| Area | Before | After |
|---|---|---|
| Tour Listings | “Feature Item” placeholders | Clearly labeled destination cards with pricing |
| CTA Buttons | Generic: “Discover” | Actionable: “See Available Trips,” “Book Tour” |
| Blog Section | Repetitive, lorem content | Unique entries with SEO-ready titles |
| Navigation | Disjointed, unclear | Grouped logically by user intent (Tour Packages, Blog, Contact) |
| Footer | Redundant, messy | Clean structure with key links and contact info |
🧠 Strategy Behind the Work
- User-Centered Layout: Guided the user from curiosity → exploration → action.
- Clear Copywriting: Shifted tone from generic to value-focused, helping the brand sound more trustworthy.
- Brand Positioning: Framed WiseTrips as a professional, accessible, and supportive platform for travelers.
- Conversion-Oriented Design: Adjusted layout to bring forward CTAs, trust signals, and blog content.
⚙️ Technologies Used
- WordPress CMS
- Custom theme customization
- CSS refinements (responsive styling)
- Basic SEO structuring for content blocks
- Light image compression and layout optimization
📌 Outcome
The final result is a clean, mobile-friendly, and professional travel booking site with:
- Stronger content strategy to support SEO and guide users
- Refined user journey from homepage to booking funnel
- Efficient backend layout for easier future updates by the team
- A platform that feels more trustworthy and client-ready, with clear calls-to-action and complete service detail